I am writing this blog-post for people who love what they do and are getting well paid for it. When starting out to sell a skill that you love, it’s fun. You will take every chance that comes your way to perfect it. You will be less picky when offered an opportunity. The experience will be even sweeter when an opportunity is bundled with a good pay.
One of the ways mostly recommended to market a mobile app in App store or Google playstore is through a demo video. Now, the way you create and present the video is up to you.
The common and most effective way to do this, is by developing a professional screencast demo video. So, what is an app demo video? It’s a video demonstrating how an app works in real time. This way, interested users can watch it before downloading the application.
There is a secret in video marketing called ‘Pattern Interruption.’ It’s commonly used in Video Sales Letters. Successful online video marketers utilize it in their videos. It is a psychological trigger that arouses the subconscious part of the brain. This works best on long versions of sales letters.
In other words, pattern interruption is meant to excite you and make you interested in learning more. This technique varies. For longer videos, it’s more of the ‘story-line,’ while for shorter videos, it’s the video effects, transitions and sound effects. Here is a list of common ways that you can use to splice up your videos and eliminate monotony.
Considering that it may take you 1 day to find a suitable freelancer to take over the project, having them understand the presentation style, idea and so forth will take you another 1-2 days. He/she will have to send you their version then you review it before sending it to the client.
Now, let’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a tight budget thus can’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss and say you cannot think of anything?
how do you make yourself stand out from others in this competitive industry and command a bigger pay-especially when proposing? Well you have to be creative enough to show your prospect that you are organized.
Now, if you are video editor and your NEW clients have never requested for an Ultra high definition (UHD) 4K video, then you probably have no idea why you should invest in a 27 Inch monitor/computer or higher.
Every year, there is a software Upgrade in video production which in many ways makes the existing software obsolete. Some feature upgrades may sound basic but very crucial for you to remain relevant in the market as a video producer.
If you are a newbie client with no idea on the video production process- and intend to hire a professional video editor-hang on. With 7 years of experience in the video production industry, here are my top tips to help you identify the right video editor for your project.
Every client would love to work with an expert in wherever field they need help. The catch is; it comes with a price, and not everyone willing to pay it. The same case applies to finding a professional screen-cast video editor or producer. If you are scouting for one, please read the following article to […]