Most clients who hire video editors or producers do so because they have little or no knowledge in video production and are in search for an expert. So, as a new client, how do you address the video editor you contact so that he/she understand what you are looking for? There are many components which when compiled together, makes a winning video.
If you are an animator or video creator, then you know the power of working on a video with a creatively written script. It's exciting, it's thrilling; I mean there no words to describe it. Visualization of characters when working on the storyboard is mind blowing.
Whoever said writing is an art forgot to mention that it's one of the most of powerful ART of selling. Now lets focus on that part 'selling'. When it comes to video production, it's the same, your interpret the script into video.
Sometimes, your screen-cast demo video will not send a clear message until you splice it up with either illustration or real life video. Getting someone to do motion graphics or cartoon illustration may be costly(if you are a start up) or time consuming -if you are working on tight deadlines.