It doesn’t matter if the project at hand is big or small – the psychology of closing a sale is the same. Now, if you are fond of copying other people ways of handling business-then this explains why you are always loosing/or getting your a** kicked just when you are about to close a sale. […]
There is nothing stressful like dealing with a difficult client. In most occasions, you get into business dealings with them while you are in your happy mode. In fact, when they share details about what they want done for them, you are quick to accept. Now, you have started work as agreed, and submitted your […]
Most people only know You-tube as a video hosting site where one can freely share as well as learn from others. What they don’t know is; you-tube also hosts very cool free music that you can use it anywhere without worrying about copyright infringement.
There is nothing frustrating in Screen-casting like a client telling you that the quality of the videos you sent to him/her are horrible. Considering the time you have spent recording, editing and finally delivering the video; being told this is heartbreaking.
With this said, the client is always right. So, you have to find a solution or else, the client may decide not to pay you at all.
There is a secret in video marketing called ‘Pattern Interruption.’ It’s commonly used in Video Sales Letters. Successful online video marketers utilize it in their videos. It is a psychological trigger that arouses the subconscious part of the brain. This works best on long versions of sales letters.
In other words, pattern interruption is meant to excite you and make you interested in learning more. This technique varies. For longer videos, it’s more of the ‘story-line,’ while for shorter videos, it’s the video effects, transitions and sound effects. Here is a list of common ways that you can use to splice up your videos and eliminate monotony.