Category: VIDEO PRODUCTION

Tips and Advise on Video Production

Are You Benefiting from the Videos 🎥 You Share Online—Or Just Chasing Likes and Views?
We are living in the digital-first world and video is everywhere. From TikTok dances to YouTube tutorials, businesses and individuals alike are flooding the internet with content.

But here’s the hard truth: not all video content is created equal.

The question you should be asking yourself isn’t “How many likes did my video get?”

but rather: “Is my video content actually benefiting my business?”

At Techtube Video Studio, we’ve worked with many brands and entrepreneurs who were stuck in the cycle of chasing vanity metrics—likes, views, and shares—without seeing real business growth.

The difference between content that entertains and content that converts lies in strategy, storytelling, and targeting the right audience.

This article will help you shift your mindset from chasing numbers to creating videos that drive sales, build authority, and grow your brand.

🚫 The Trap of Vanity Metrics

Photo by Atlantic Ambience on Pexels.com

It’s easy to get caught up in the dopamine rush of likes and views. After all, social platforms are designed to reward engagement. But here’s the problem:
- Likes don’t pay the bills.
- Views don’t guarantee conversions.
- Shares don’t always translate into sales.
A video with 100,000 views but no clear call-to-action is far less valuable than a video with 1,000 views that generates 50 qualified leads.

The truth is, vanity metrics can be misleading. They make you feel good, but they don’t necessarily move your business forward.

🎯 The Power of Targeted Storytelling

So, how do you move from vanity to value? The answer lies in storytelling with purpose.

Photo by Marc on Pexels.com

Every business has a story. The key is to tell it in a way that resonates with a specific market or niche. When you stop trying to appeal to everyone and instead focus on the audience you know best, your videos become powerful tools for growth.

For example:
- A real estate agent who shares property walkthroughs isn’t just showing houses—they’re selling a lifestyle.
- A restaurant owner who films behind-the-scenes kitchen clips isn’t just showing food—they’re building trust and appetite.
- A fitness coach who shares client transformation stories isn’t just showing workouts—they’re selling results.
When your videos are aligned with your niche, they stop being noise and start being strategic assets.

💡 Shift Your Mindset: From Entertainment to Business Growth

Photo by Pixabay on Pexels.com

Here’s the mindset shift you need to make:
- From chasing likes → to chasing leads
- From going viral → to going valuable
- From random posting → to consistent strategy
This doesn’t mean your videos can’t be entertaining. In fact, they should be engaging. But the ultimate goal is to educate, inspire, and convert.

Ask yourself before hitting publish:
- Who is this video for?
- What problem does it solve?
- What action do I want viewers to take?
📈 How Videos Drive Sales When Done Right

Photo by RDNE Stock project on Pexels.com

When you align your video strategy with your business goals, the results can be transformative:
1. Increased Brand Authority
  - Consistent, professional videos position you as an expert in your field.
2. Higher Engagement with the Right Audience
  - Targeted storytelling attracts people who are actually interested in your product or service.
3. Improved Conversion Rates
  - Videos with clear calls-to-action guide viewers toward the next step—whether that’s booking a consultation, making a purchase, or signing up for a newsletter.
4. Better SEO and Online Visibility
  - Search engines love video. Embedding videos on your website increases dwell time and boosts rankings.
At Techtube Video Studio, we specialize in helping businesses turn video into a predictable growth engine.

Our hybrid model combines human creativity with AI-powered efficiency to deliver a fixed number of high-quality videos every month at a fixed price. That means no surprises, no budget creep—just consistent, impactful content that works.

👉 Ready to stop chasing likes and start generating leads? Book a video strategy call with Techtube Video Studio today to get started.

Case Study: The Difference Strategy Makes

Consider two businesses:
- Business A posts random videos—funny clips, behind-the-scenes moments, and trending challenges. They get thousands of views but no measurable increase in sales.
- Business B posts targeted videos—product demos, customer testimonials, and educational content tailored to their niche. They get fewer views, but every video drives inquiries and conversions.
Which business is truly winning? Of course, the one that’s turning video views into revenue.

🛠️ Practical Tips to Maximize Video ROI

Here are some actionable steps you can take right now:

Photo by Kindel Media on Pexels.com
1. Define Your Niche
  - Who exactly are you trying to reach? Be specific.
2. Craft a Story Arc
  - Every video should have a beginning (hook), middle (value), and end (call-to-action).
3. Be Consistent
  - One viral video won’t build your business. Consistency builds trust.
4. Measure What Matters
  - Track leads, conversions, and sales—not just likes and views.
5. Invest in Quality
  - Poorly produced videos can hurt your brand. Professional production shows professionalism.
🌟 The Future of Video Marketing

The future belongs to businesses that understand video is not just content—it’s a sales tool, a trust builder, and a brand amplifier.

With platforms like YouTube, Instagram, and TikTok dominating attention spans, the businesses that thrive will be those that master the art of storytelling for their niche.

And with AI-powered tools now streamlining editing, distribution, and analytics, there’s no excuse not to create consistent, high-quality video content.

Conclusion

If you’ve been posting videos just for likes and views, it’s time to rethink your strategy. Your videos should be working as hard as you do.

At Techtube Video Studio, we help businesses shift from vanity metrics to measurable growth. With our hybrid production model, you’ll get predictable, professional videos every month—crafted to target your niche, tell your story, and drive your sales.

📩 Don’t just post videos. Profit from them.

Contact Techtube Video Studio today and let them make your content work for you.
September 23, 2025
I Used 6 AI Tools To Create Videos From The Same Script – Only TWO Impressed Me

I took the same video script and put it to the test on the following 6 popular AI Video Creation tools.

– Microsoft Clipchamp

– CapCut

– Filmora

– InVideo

– Pictory

– Lumen5 AI

Which one generated the best video with the least effort? The results were shocking—only two of these platforms were actually worth it. Watch to find out which ones impressed me and why!

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September 22, 2025
AI Assisted Video Production: Why It’s Not Always Cheaper, Easier, or Just About Quantity

Does AI simplify video creation? Many clients seeking creative services believe it should, expecting lower prices as a result. This creates a significant disconnect, as their cost expectations often don’t align with the time and effort truly involved, especially when aiming for high-quality, AI-assisted output.

What’s often overlooked is that AI, while powerful, isn’t a magical button that instantly translates a script into a perfect video. Achieving the desired outcome with AI currently requires extensive prompt engineering and fine-tuning to make the video look realistic.

Photo by Anna Shvets on Pexels.com

Furthermore, many advanced AI features come with subscription costs that should be factored into the client’s budget, not solely borne by the creator.

In this article, I’ll address the false assumptions about how AI affects video production expenses.

Misconception 1: You Should Charge Me Half The Price Because You Are Using AI

This common misconception stems from a misunderstanding of how AI integrates into video production. As a professional, it’s crucial to clearly outline where AI contributes and how it impacts pricing. For example, AI can significantly streamline the creation of a script, voiceovers, and background music, potentially allowing for cost reductions in these specific areas.

However, once you move into the video editing and visual assembly phase, the value of human expertise becomes paramount. Clients need to understand the distinction between AI-generated assets and the nuanced, often iterative process of human editing.

To navigate this, consider itemizing your quotes. Clearly separate the costs for AI-assisted elements versus human-intensive tasks. Better yet, employing an hourly rate often proves to be the fairest approach.

This way, if a client initially opts for a more AI-driven video but then decides they prefer human-edited refinements or a complete shift away from AI-generated visuals, they’ll understand the increased cost reflects the additional time and specialized skill involved.

This transparency manages expectations and ensures you’re compensated fairly for all your efforts.

Misconception 2: Its Easy to Create Videos With The Help of AI. Anyone Can Do it.

While it’s true that even basic prompts on premium AI video editors can generate video quickly, this simplicity comes with significant drawbacks. The core issue is that the assets and templates used in your video are often generic and widely available, meaning your content risks looking identical to others.

Over time, you’ll likely encounter videos similar to your own, which dilutes your unique brand or message.

Photo by Vlada Karpovich on Pexels.com

Moreover, relying solely on AI output often means you’ll have to learn video editing yourself to truly customize the video. Tasks like adjusting audio levels for a voiceover or fine-tuning transitions require human intervention to achieve a polished, professional look.

You might end up spending more time refining AI’s raw output than if you’d engaged a professional from the start, effectively wasting time to save a small amount of money.

Beyond technical tweaks, successful video creation demands creativity. If you lack a creative eye, your AI-generated videos might feel generic, uninspired, and frankly, inhuman.

An experienced video producer brings years of creative insight, ensuring your project stands out and connects with your audience in a meaningful way. So, while AI handles the prompts, human creativity and expertise are essential for crafting truly unique and engaging content.

Misconception 3: Quantity, Not Quality, Matters.

While it might seem tempting to churn out a high volume of videos with AI, this approach often overlooks the critical role of brand identity.

How do you want your audience to perceive you?

Strong brands are recognized by consistent elements like specific colors, fonts, and a unique voice. Unless your AI tool allows for precise adherence to your brand guidelines, you risk ending up with a chaotic mix of styles that confuses your audience and dilutes your identity.

Focusing purely on quantity over quality means your brand’s voice and visual identity will likely be inconsistent, making it hard for people to recognize and connect with your content.

A professional video producer, on the other hand, prioritizes aligning your videos with your company’s mission and vision, meticulously adhering to brand guidelines during editing.

Once that strong, recognizable brand identity is established—where people can instantly identify your videos—then you can strategically scale up your content quantity. Building a high-value brand takes significant effort and a clear perception of how you want to be seen, not just a high volume of generic videos.

Conclusion – Debunking AI Video Production Myths

As we’ve explored, the world of AI-assisted video production is ripe with misconceptions. It’s clear that the belief you should charge half-price because you’re using AI often overlooks the nuanced skill and time involved in prompt engineering, fine-tuning, and integrating AI output with human expertise.

Similarly, the idea that it’s easy for anyone to create quality videos with AI dismisses the critical need for creative vision, brand consistency, and often, additional human editing to achieve professional results.

Finally, prioritizing quantity over quality with AI can dilute your brand identity and fail to resonate with your audience.

While AI is a powerful tool, it’s an accelerator for skilled creators, not a magic wand that eliminates the need for human input, creativity, and strategic thinking.

Understanding these distinctions is key to setting realistic expectations and valuing the blend of technology and talent that truly delivers impactful video content.

Do you have other misconceptions about the cost of AI assisted video production? We’d love to hear them! Please share them in the comments section below.

If you’re looking for professional AI-assisted video production services, contact me here.

You can also follow me on social media @cheptionymutai for more insights and updates.

Up until next, bye and bye and take care.

June 10, 2025
5 Ways to Repurpose Video Content For Social Media Sharing

Ever feel like your brilliant video content disappears into the social media ether after just a few fleeting views? You poured your heart and soul into creating it, yet its lifespan seems so short. The good news? It doesn’t have to be that way!

What if you could breathe new life into your existing content, transforming it into something fresh that could capture the attention of a whole new audience?

Photo by Sydney Sang on Pexels.com

There are many ways that you can repurpose your existing video so that you can amplify your social media presence.

In this article, we will explore five creative ways to repurpose your video content.

1. Sharing One Video in Different Formats

To truly maximize the reach of your video content, consider tailoring it to fit the diverse formats favored by different social media platforms. The two most common video orientations you’ll encounter are landscape and portrait.

Landscape, with its wider aspect ratio, is the traditional video format. Typically sized around 1920 x 1080 pixels (for full HD), it’s ideal for platforms like YouTube, Vimeo, and even as embedded content on your website or blog. You can share landscape videos directly to these platforms, often with options for creating playlists or embedding them into articles.

Portrait video, on the other hand, with its taller and narrower frame, has gained significant traction with the rise of mobile-first content consumption. A common size is 1080 x 1920 pixels. This format shines on platforms like Instagram Reels, TikTok, and Facebook/Instagram Stories. Sharing portrait videos on these platforms is usually done through their dedicated features, often involving vertical scrolling feeds designed for this orientation.

By adapting your original video content into both landscape and portrait formats, you ensure it looks and feels native to the specific platform where your audience is most engaged.

Also, with this, you can create a YouTube short that leads to a long form video.

2. Captivating Snippets: Transforming Video Moments into Engaging GIFs

Want to bring out the essence of your longer videos in a flash? By rendering portions of your video into the universally shareable .

GIF format, you can distill key moments into bite-sized, attention-grabbing visuals perfect for social media. Imagine highlighting a powerful quote, a funny reaction, or a crucial demonstration as a short, looping animation. To amplify its impact, always accompany your GIF with a concise and compelling text description.

This allows you to provide context, ask a question, or add a call to action, making your repurposed content even more engaging and shareable across various social platforms.

3. Picking Key Moments and Sound Bites: Sparking Curiosity

Imagine your longer video as a gold mine of engaging content. Within it lie those sparkling nuggets – the most impactful moments, the most insightful quotes, the most visually arresting segments. By strategically extracting these key moments and concise sound bites, you can craft compelling teasers for your social media audience.

Think of it as creating captivating trailers for your main feature. A short, punchy clip showcasing a surprising revelation, a powerful statement, or a humorous interaction can pique viewers’ curiosity and leave them wanting more. Pair these snippets with text that provides just enough context to intrigue, hinting at the richer content available in the full video.

For instance, if your long-form video features an expert sharing a groundbreaking statistic, a short clip of that moment with the accompanying text, “Did you know X% of [topic]? Find out more in our latest video!”, can be incredibly effective in driving traffic to the complete piece. The goal is to offer a tantalizing glimpse that answers a small part of a question while igniting the desire for the full explanation and deeper understanding found in the original video.

4. Reimagining Existing Videos Into Compelling Mini-documentaries

Let’s reimagine your existing video library! Consider taking raw footage or even polished explainer videos and transforming them into compelling mini-documentaries. By strategically adding a voice-over narration, you can weave a new narrative, provide deeper context, or highlight previously unseen angles.

Think about those behind-the-scenes clips, customer testimonials, or even segments of longer presentations. With thoughtful editing and a well-crafted voice-over, you can unearth the story within your existing content and present it in a fresh, engaging documentary format perfect for capturing attention on social media.

5. Create Keyword Driven Driven Short-Form Videos

Leverage the power of keywords to create engaging short-form video content from existing video content. This approach involves identifying the terms your target audience uses when searching for information related to your business.

For example, a food company that excels in “fried fish” can create a compelling video showcasing the versatility of this product – perhaps different preparations, sides, or even customer testimonials. This targeted approach ensures your videos reach the right eyes and drive relevant engagement.

Conclusion

There you have it.

As we’ve explored, your existing video library holds a wealth of untapped potential for your social media strategy. By creatively applying these five techniques – adapting formats, GIF creation, sound bite extraction, mini-documentary production, and keyword-driven short videos – you can extend the lifespan and reach of your valuable content. Embrace these strategies and discover how to make every video work harder for you.

And that is it from me here. What are some of the additional ways you use to repurpose your video content for social media? Let me know in the comments section below.

Up until next time, bye bye and take care.

Follow me on social media @cheptionymutai.

May 7, 2025
7 Steps to Start a Faceless YouTube Channel Using AI
Starting a successful faceless YouTube channel without the headache of copyright issues is now easier than ever, thanks to the power of artificial intelligence. In fact, many creators have already paved the way, offering videos and courses that guide you through leveraging AI for this very purpose.

Ready to dive in?

In this article, I will walk you through 7 key steps to start your own faceless YouTube channel using AI.

Step 1: Choose A Theme for Your Channel

To ensure your YouTube videos get noticed, having a well-defined theme is essential. This focus helps you create content that resonates with your target audience and is more likely to be picked up by search engines. Ultimately, optimizing your content for specific keywords (SEO) is the key to being found online.

Have in mind that you will be creating faceless videos. Videos with just voice, background music, videos, animations and images. The key to success in this often lies in tapping into current trends with a theme that resonates with a broad audience.

Once that spark of an idea hits, brainstorm a catchy and memorable name for your YouTube channel and bring it to life! Don’t worry about being a design expert – leverage the power of AI to create a stunning logo or icon and a professional-looking header.

Finally, craft a concise and enticing channel description, and just like that, you’re all set to embark on your YouTube journey.

Step 2: Learn To Write Video Scripts With The Help of AI

Okay, let’s get started on your first Script! The very first thing you’ll want to do is pick a topic that you’re passionate about. Once you’ve got that brilliant idea, it’s time to roll up your sleeves and do some research. Don’t hesitate to use search engines and even explore what AI can offer to help you gather information.

Broadcast script typed by BBC Radio 3 for the musical entertainment programme ‘Mischief-Making Moon’ by Gale, Peter is licensed under CC-BY-NC-SA 4.0

When you’re thinking about what to include in your script, try using the “5Ws and H” method. This basically means asking yourself: Who is involved?

What happened or will happen? When did or will it take place? Where did or will it happen? and Why is it important? And of course, don’t forget the crucial question:

How? Answering these questions will make your research much easier and ensure you’ve covered all the important details.

Once you have developed a script sketch based on thorough research, making sure it addresses the essential 5Ws and H (Who, What, When, Where, Why, and How), you can leverage the power of AI.

Simply input relevant prompts into your preferred AI writing tool to have it draft your paragraph. AI assistance can further refine your writing, rewrite sections, and ultimately help you organize your complete script professionally.

When crafting your script, it’s crucial to visualize the images, articles, and videos that will enhance your production. Before you move forward, double-check that you can readily access all of this supporting material.

We’ve all heard it: “Practice makes perfect.” But let’s refine that. It’s more accurate to say that iterative practice, combined with thoughtful feedback, leads to perfection. When working on a skill, aim to create at least five different scripts or approaches. Don’t be afraid to tweak these variations and see how even minor adjustments impact the outcome.

Think about the versatility of your work – could these scripts be adapted for different types of videos? Finally, and perhaps most importantly, find someone you trust and share your creations with them. Treat their feedback as gold; it’s the fuel for your improvement.

When ready, you can proceed now and do your first video.

Step 3: Organize Your Content

To truly thrive as a video creator, one of the very first and most crucial steps is to get organized. Start by creating a dedicated folder on your computer named after your YouTube channel. Inside this main folder, establish subfolders to neatly categorize your assets. Consider creating folders specifically for Videos, Audios, Images, and Thumbnails. Within each of these primary subfolders, you can further organize your content with additional subfolders as needed.

Create the following subfolders within your main “Videos” folder:
1. Done Videos: Once a video is finalized and ready for upload, move it into this folder.
  The point here is to be organize in a way that you can easily retrieve a folder or item you want. Also when saving files, be intentional. If the image is of an Airplane, name it that.
2. Screen Recordings: This is where you’ll store all your recordings of your computer screen.
3. Royalty Free Videos: Keep your collection of stock footage and royalty-free video clips here.
4. Animations: Dedicate this folder to any animated elements you’ll be incorporating into your videos.
5. Video Project Files: This crucial folder will house your working project files from your video editing software.
Inside your main “Audios” folder, create these subfolders:
1. Voice Overs: Store all your recorded voice-over tracks here.
2. Background Music: Keep your collection of background music tracks in this folder.
3. Sound Effects: This is where you’ll organize your sound effects for adding those extra touches to your videos.
Inside your main “Thumbnails” folder, create the following subfolders:
1. Images: Store the individual images you might use to create your thumbnails here.
2. Done Thumbnails: Once a thumbnail is finalized and ready to use, move it into this folder.
Feel free to create any additional subfolder for each as needed.

Step 4: Do A Storyboard And Gather Video Assets

Creating a storyboard is a crucial step in video production. It helps you visualize your video by determining exactly which image or scene should appear at each point.

Begin by researching relevant videos and images that could enhance your content. Once you find suitable materials, download them to your computer for quick access during the editing process.

Finally, for each distinct screen or scene in your video, take a screenshot and add it to your storyboard.

To elevate your video content, consider incorporating a professional, human-like voice-over. For high-quality text-to-speech generation, we recommend exploring ElevenLabs. A significant advantage of ElevenLabs is that new users typically receive 10,000 credits upon sign-up.

Additionally, their impressive voice changer feature allows you to record your own voice and transform it into a different high-quality voice, maintaining your natural accent. You can sign for free here.

Lastly, use AI to create background music. Alternatively, you can download free background music and sound effects on websites like Pixabay.

Step 5: Learn How to Edit Videos

Finding easy-to-use video editing software is no longer a challenge, as numerous options exist. For those already familiar with video editing, the steps detailed above should be straightforward.

Photo by Pixabay on Pexels.com

If you’re new to video editing, consider starting with user-friendly online platforms like Canva, Adobe Express, and CapCut.

I highly recommend downloading the free version of Camtasia Studio and taking the time to learn how to edit with it. It’s one of the easiest video editing software options I’ve encountered. Once you’ve become comfortable and proficient, you can always consider upgrading to the paid version for more features.

Step 6: Edit Your First Video And publish

Once you’ve grasped the fundamentals of video editing, your next exciting step is to create and publish your first video! Don’t strive for perfection right away. As you continue to hone your skills and build your channel, your expertise will naturally grow.

When you’re sharing video content on YouTube, remember that optimizing your uploads is just as crucial as creating great videos. To maximize your reach and engagement, it’s essential to follow YouTube’s SEO guidelines. This means paying close attention to key elements like your title, description, keywords, and tags – all of which should be strategically crafted to be SEO-friendly.

Don’t hesitate to leverage the power of AI tools to help you brainstorm compelling and search-optimized titles and write engaging descriptions that encourage clicks and views. By focusing on these SEO fundamentals, you can significantly improve the visibility of your YouTube content and drive more traffic to your blog.

The satisfaction of editing and producing your first video is a powerful motivator to keep creating! Once you’ve experienced that, discover how to maximize your content by repurposing your videos for other popular social media platforms like Facebook, X, and Instagram.

Step 7: Create A Content Calendar And Follow It

To truly cultivate a thriving channel, establishing a content creation calendar is paramount. Take the initiative at the beginning of each month to brainstorm and outline your content topics.

This proactive approach allows you ample time to thoroughly research your subjects, develop engaging scripts, and ultimately produce high-quality videos. When you’re just starting out, aim to create main videos in the 1-5 minute range, and don’t forget the power of short-form content!

Extract compelling 30-second clips from your main videos to share as engaging shorts. This strategy helps you reach a wider audience and maximize your content’s impact.

Consider your channel a significant undertaking, and treat it with the dedication it deserves. By committing to your channel’s theme and focusing on effective SEO strategies, you’ll be amazed at the growth you can achieve within a single year.

We’d love to hear about your journey – come back and leave a comment in one year to let us know how things are going!

Conclusion

Launching a faceless YouTube channel is surprisingly straightforward. The best part? You can often get started without spending a dime.

All you truly need is an internet connection and a solid understanding of the video production workflow, especially when you know which AI tools can streamline the process.

If the workflow described above feels lengthy and exhausting, or if you’re short on time but have the budget, consider our company for the job. We handle everything from scripting to publishing, allowing you to focus on what matters most. Request for this service here.

I hope you found this article helpful. Let me know your thoughts in the comments section below.

Up until next time, bye bye and take care.
March 30, 2025
ElevenReader: Free Audiobook Creation and Potential Earnings of $1.10 Per Play
ElevenLabs has revolutionized AI voice again! In this video, we’re exploring their exciting new features:
- Speech-to-Text Transcription: Easily convert audio into editable text.
- ElevenReader Audiobooks: Publish your AI-generated audiobooks directly on their platform!
- Studio Feature: Fine-tune your audio with precise text-based editing. I’ll show you how each feature works and how you can use them to create incredible audio content. Don’t miss out!
Click here to sign up on ElevenLabs and start enjoying these features for free.

You can contact me here.
March 10, 2025
4 YouTube Studio Hacks to Skyrocket Your Video Views

Struggling to get your YouTube videos seen?

You’re not alone! In this video, I’m breaking down 4 essential YouTube Studio features that every creator should be using to optimize their videos for maximum visibility. Learn how to leverage these tools to improve your SEO, engage your audience, and ultimately, get more views!

If you have any questions and want to talk business, you can reach out to me here.

For full video production services click here.

February 28, 2025
Redistributing the Video Production Budget: A Comprehensive Overview

Many individuals and businesses, particularly small ones, prioritize cost-effectiveness when it comes to video production. This is often reflected in their event budgets, where video production and media relations typically receive a smaller allocation of funds.

Why? Because of the misconception that video production is easy which stems from the belief that most production tasks can be completed quickly, often within hours or days.

But is this really true? Consider a scenario where a client engages our services for video production. Their project involves creating a documentary. This will require on-location filming of various subjects to effectively convey the intended narrative.

Prior to commencing video production, producers or production companies must develop and submit a budget outlining the anticipated costs.

Here is how the budget is arrived at.

Preproduction

Preproduction marks the beginning of the video production journey. In close collaboration with the client, the team meticulously plans every aspect of the video shoot, guided by the client’s project brief. The time dedicated to this crucial planning phase is included in the client’s invoice.

Preproduction for a project may include the following activities;

Recce /Reconnaissance Location Visit

Before embarking on any filming project, conducting a location visit is crucial. This on-site assessment allows filmmakers to gain a comprehensive understanding of the environment. Such knowledge is essential for selecting the appropriate equipment.

For instance, underwater marine videos necessitate the use of water-resistant cameras. By carefully considering the specific demands of the location, filmmakers can ensure they have the necessary tools to capture high-quality footage effectively.

Funding for this initiative must be allocated and should be borne by the client. Following the reconnaissance visit, the transport and logistics team will be able to determine various factors, including hotel accommodation costs.

Moreover, you’ll be better equipped to plan your itinerary based on the local weather conditions.

Storyboarding And Subject Contact

During preproduction, the team will develop a project storyboard and identify all individuals who will be featured in the video. This proactive step allows for timely contact and preparation of all participants prior to the actual day of filming.

A key portion of the video production budget is allocated to fairly compensating the team. This includes those who work on the storyboard and draft script, as well as those who reach out to the subjects featured in the video.

Administration

Administrative tasks encompass a wide range of responsibilities within an office, including but not limited to: managing quotes, maintaining accurate records through filing, processing payments, and overseeing financial accounts.

These duties are typically shared among the office staff, contributing to the overall administration and successful execution of projects. Recognizing the crucial role of administration, every budget allocation includes a dedicated line item for administrative expenses.

Production

The production budget is allocated to various crew members and includes funds for transportation and logistics. These include;

Transport and logistics

Transport and logistics costs encompass expenses incurred for transportation and associated services throughout the production process.

These include costs for hiring vehicles, fuel, accommodation for the production crew, meals for the team, and any other logistical expenses necessary for the smooth operation of the production.

Production Crew

The production crew comprises a videographer, photographer, writer, sound recordist, and the producer. Each crew member receives a daily stipend (per diem). Importantly, the compensation rate for each individual may fluctuate based on the specific tasks and requirements of the project.

Contingencies

It’s essential to allocate funds for unforeseen circumstances during travel and filming. Unexpected events can arise, such as equipment malfunctions, travel delays, or unforeseen medical needs, which can significantly impact progress and require immediate attention.

Contingency funds are specifically allocated to address unforeseen circumstances.

Postproduction

Post-production involves a multifaceted process, encompassing a range of crucial steps. These include meticulous script editing, professional voiceover recording, skillful video editing and sound design, captivating animation, and dynamic motion graphics, among others.

Each of these post-production tasks typically requires a dedicated individual to perform them effectively. Since most post-production work is billed on an hourly basis, employing a separate person for each task significantly increases the overall production cost.

This is a key factor contributing to the high cost of production in many creative projects.

Conclusion

Beyond the direct production costs, several other expenses often go unaccounted for, such as the time invested in revisions and the time spent waiting for client payments. It can be beneficial to occasionally offer discounts that encompass some of these hidden costs.

Video production is a multifaceted field that necessitates a robust team to consistently deliver high-quality services. Assembling a strong team requires significant investment, but a well-compensated team consistently exceeds expectations.

This is the ultimate objective: cultivate a high-performing team capable of delivering exceptional results on schedule.

And that is it from me here. I hope you have found this article helpful. Let me know your thoughts in the comments section below.

Up until next time, bye bye and take care.

Follow me on social media @cheptionymutai

January 18, 2025
Unlocking Viral Videos: 5 Ways to Mine Analytics Data

In this video, I will be sharing with you how to unlock viral video content by scrapping through your video analytics data.

Follow me on social media @cheptionymutai

For video production services, reach out to me here.

December 28, 2024
The Value of Video Editing: Why Fair Compensation Matters

Many clients who seek the services of video editors are not fully aware of the intricate processes involved in video editing. This lack of clarity often emboldens them to challenge the video editors they engage in attempts to get them to accept low pay for the comprehensive services provided.

Unfortunately, some video producers in the industry offer low wages to video editors, promising higher pay once they secure more projects. However, this often leads to a situation where editors find themselves overwhelmed with work, leaving little time for their personal lives. While it’s true that increased editing hours can result in higher earnings, this can come at the cost of work-life balance.

Given the potential negative impact on mental health caused by excessive workload, video editors should prioritize their well-being by setting fair rates for their services. Instead of undercutting their value, editors should establish a standard hourly rate that reflects the complexity of the project and the time required to complete it. By valuing their work and charging accordingly, editors can achieve a healthier work-life balance and enjoy their profession

If editors adopt this approach, it could revolutionize the post-production sector. However, for such a transformation to occur, it’s essential that every professional video editor meticulously records and assesses the frequent obstacles encountered during the editing process. By doing so, they can accurately gauge the time invested in each client’s project.

So What are the typical challenges faced by video editors during the creation, editing, and production stages of video content?

File Download Time

Video assets play a crucial role in the video editing process. However, the file size can significantly impact the workflow. Professional video editors should consider the time it takes to download large files from clients when estimating project timelines and setting rates.

Why? because you pay internet service providers (ISPs) for internet access, which you use to download files. Since internet usage often involves costs, it’s reasonable to consider charging for large file downloads. Implementing a fee for files exceeding a certain size, such as 5GB, can help offset the costs associated with high-bandwidth usage, especially considering varying internet speeds across different regions

Even when the download occurs in the background, it utilizes your electricity, computer, and paid internet service. In recognition of these resources, there should be a corresponding benefit provided by the client.

It’s important to account for all costs, including those that may seem minor. If a client shares large video files, such as 20 or 100GB, and expects you to download and edit them, the time spent waiting for the download can be significant. Depending on your internet speed, this could take several hours. It’s reasonable to consider charging for this time, as it represents a valuable resource that could have been used for other tasks.

System Upgrade

Many video editors face challenges due to inadequate computer systems. Video editing performance is heavily influenced by factors such as disk space, disk type, graphics card, and RAM. While most computers can handle basic video editing, high-quality or complex projects require more powerful hardware. This can lead to increased editing times, which clients may not fully understand or appreciate.

A video editor’s performance in terms of speed and efficiency is directly tied to the fees they command for their services. To deliver optimal results, a high-specification computer is essential. Should this not be feasible, upgrading certain hardware and software components becomes necessary to enhance processing speeds. However, consistently low service charges may render such improvements unattainable, thereby limiting the editor’s ability to work at their best.

To improve their efficiency and well-being, video editors should consider adjusting their pricing to reflect the value of their services. Clients who understand the importance of efficiency and are willing to invest in quality will appreciate the premium pricing and support the editor’s efforts to provide exceptional work.

Payment Frequency

Prioritizing payment for your editor post-delivery is essential. The promptness of your payment upon work approval is significant. It’s important not to presume that the editor is in a stable financial situation, which would allow for delayed payment at your convenience.

delivery can serve as a significant motivator. Should you entrust them with future projects, this timely remuneration may inspire heightened creativity in their approach to your assignments. Moreover, such prompt payment positions you favorably as a top-tier and preferred client in their considerations.

Gaining the respect of an editor is crucial, especially when your livelihood hinges on content creation. The manner in which you value and honor the editor’s time will shape the nature of your collaboration. Furthermore, the editor’s benevolence is a significant factor in your path to success.

Conclusion

Video editors, like any creative professional, face unique challenges in delivering high-quality work. It’s essential for clients to recognize the value of their time and creativity. These qualities are crucial for crafting compelling visuals that effectively market products or services. By appreciating the efforts of video editors, clients can contribute to a sustainable and rewarding career for these skilled individuals.

Seeking top-tier video editing services? Look no further. As a seasoned professional, I offer expert video editing solutions tailored to your specific needs. Working collaboratively with a talented team, I provide services to clients worldwide. To learn more about my work and explore my portfolio, please visit my company website here.

Up until next time, bye bye and take care.

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October 22, 2024