Like photography, anyone can do a screen cast video- all they need to have is a computer installed with a screen-casting software and headphones with microphone to record their voice-Period!
So, how can you make this a business if anyone can do it? Who will pay for a such service?
Now, let’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a tight budget thus can’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss and say you cannot think of anything?
Whoever said writing is an art forgot to mention that it’s one of the most of powerful ART of selling. Now lets focus on that part ‘selling’. When it comes to video production, it’s the same, your interpret the script into video.