Tag: video editing

  • 🎥 YouTube’s Monetization Shake-Up: What It Means for Creators Big and Small

    The winds of change are blowing through YouTube’s Partner Program—and creators across the globe are about to feel the breeze. In a move that seems aimed at empowering smaller channels while tightening the screws on content quality, YouTube is lowering the threshold for monetization, but with a few new strings attached.

    pexels-photo.jpg
    Photo by freestocks.org on Pexels.com

    🔓 Lower Barriers to Entry

    Previously, aspiring creators had to hit 1,000 subscribers and rack up 4,000 public watch hours within 12 months to apply for monetization.

    Now, YouTube is opening the gates wider. Channels can now apply once they reach 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in a year or 3 million Shorts views over 90 days.

    That’s a huge win for up-and-coming creators, especially those focused on Shorts—the platform’s TikTok-style video format. It acknowledges the evolving ways people consume content and offers a more realistic path to monetization for today’s creators.

    💳 But Here’s the Catch…

    With easier access comes increased responsibility. YouTube is cracking down on what’s acceptable monetized content. Channels that consistently violate its ad-friendly guidelines may face demonetization or be denied access to the program altogether.

    So while you might get in the door sooner, staying inside will take more diligence—especially as YouTube continues to protect advertisers’ interests.

    🚀 Why It Matters

    This change could redefine what it means to be a YouTuber in 2025 and beyond. Small creators finally have a tangible shot at turning their passion into profit. But more importantly, it’s a reminder that quality, consistency, and community-building still reign supreme in the world of content creation.

    So, whether you’re uploading your first gameplay reel or already riding the Shorts algorithm wave, now might be the perfect time to level up.

    And that’s it. Let me know your thoughts in the comments section.

    If you need help to produce quality videos, let me know here.

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  • AI Assisted Video Production: Why It’s Not Always Cheaper, Easier, or Just About Quantity

    Does AI simplify video creation? Many clients seeking creative services believe it should, expecting lower prices as a result. This creates a significant disconnect, as their cost expectations often don’t align with the time and effort truly involved, especially when aiming for high-quality, AI-assisted output.

    What’s often overlooked is that AI, while powerful, isn’t a magical button that instantly translates a script into a perfect video. Achieving the desired outcome with AI currently requires extensive prompt engineering and fine-tuning to make the video look realistic.

    a woman using a laptop
    Photo by Anna Shvets on Pexels.com

    Furthermore, many advanced AI features come with subscription costs that should be factored into the client’s budget, not solely borne by the creator.

    In this article, I’ll address the false assumptions about how AI affects video production expenses.

    Misconception 1: You Should Charge Me Half The Price Because You Are Using AI

    This common misconception stems from a misunderstanding of how AI integrates into video production. As a professional, it’s crucial to clearly outline where AI contributes and how it impacts pricing. For example, AI can significantly streamline the creation of a script, voiceovers, and background music, potentially allowing for cost reductions in these specific areas.

    However, once you move into the video editing and visual assembly phase, the value of human expertise becomes paramount. Clients need to understand the distinction between AI-generated assets and the nuanced, often iterative process of human editing.

    To navigate this, consider itemizing your quotes. Clearly separate the costs for AI-assisted elements versus human-intensive tasks. Better yet, employing an hourly rate often proves to be the fairest approach.

    This way, if a client initially opts for a more AI-driven video but then decides they prefer human-edited refinements or a complete shift away from AI-generated visuals, they’ll understand the increased cost reflects the additional time and specialized skill involved.

    This transparency manages expectations and ensures you’re compensated fairly for all your efforts.

    Misconception 2: Its Easy to Create Videos With The Help of AI. Anyone Can Do it.

    While it’s true that even basic prompts on premium AI video editors can generate video quickly, this simplicity comes with significant drawbacks. The core issue is that the assets and templates used in your video are often generic and widely available, meaning your content risks looking identical to others.

    Over time, you’ll likely encounter videos similar to your own, which dilutes your unique brand or message.

    happy woman using laptop in cozy living room at home
    Photo by Vlada Karpovich on Pexels.com

    Moreover, relying solely on AI output often means you’ll have to learn video editing yourself to truly customize the video. Tasks like adjusting audio levels for a voiceover or fine-tuning transitions require human intervention to achieve a polished, professional look.

    You might end up spending more time refining AI’s raw output than if you’d engaged a professional from the start, effectively wasting time to save a small amount of money.

    Beyond technical tweaks, successful video creation demands creativity. If you lack a creative eye, your AI-generated videos might feel generic, uninspired, and frankly, inhuman.

    An experienced video producer brings years of creative insight, ensuring your project stands out and connects with your audience in a meaningful way. So, while AI handles the prompts, human creativity and expertise are essential for crafting truly unique and engaging content.

    Misconception 3: Quantity, Not Quality, Matters.

    While it might seem tempting to churn out a high volume of videos with AI, this approach often overlooks the critical role of brand identity.

    How do you want your audience to perceive you?

    Strong brands are recognized by consistent elements like specific colors, fonts, and a unique voice. Unless your AI tool allows for precise adherence to your brand guidelines, you risk ending up with a chaotic mix of styles that confuses your audience and dilutes your identity.

    Focusing purely on quantity over quality means your brand’s voice and visual identity will likely be inconsistent, making it hard for people to recognize and connect with your content.

    A professional video producer, on the other hand, prioritizes aligning your videos with your company’s mission and vision, meticulously adhering to brand guidelines during editing.

    Once that strong, recognizable brand identity is established—where people can instantly identify your videos—then you can strategically scale up your content quantity. Building a high-value brand takes significant effort and a clear perception of how you want to be seen, not just a high volume of generic videos.

    Conclusion – Debunking AI Video Production Myths

    As we’ve explored, the world of AI-assisted video production is ripe with misconceptions. It’s clear that the belief you should charge half-price because you’re using AI often overlooks the nuanced skill and time involved in prompt engineering, fine-tuning, and integrating AI output with human expertise.

    Similarly, the idea that it’s easy for anyone to create quality videos with AI dismisses the critical need for creative vision, brand consistency, and often, additional human editing to achieve professional results.

    Finally, prioritizing quantity over quality with AI can dilute your brand identity and fail to resonate with your audience.

    While AI is a powerful tool, it’s an accelerator for skilled creators, not a magic wand that eliminates the need for human input, creativity, and strategic thinking.

    Understanding these distinctions is key to setting realistic expectations and valuing the blend of technology and talent that truly delivers impactful video content.


    Do you have other misconceptions about the cost of AI assisted video production? We’d love to hear them! Please share them in the comments section below.

    If you’re looking for professional AI-assisted video production services, contact me here.

    You can also follow me on social media @cheptionymutai for more insights and updates.

    Up until next, bye and bye and take care.

  • 5 Ways to Repurpose Video Content For Social Media Sharing

    5 Ways to Repurpose Video Content For Social Media Sharing

    Ever feel like your brilliant video content disappears into the social media ether after just a few fleeting views? You poured your heart and soul into creating it, yet its lifespan seems so short. The good news? It doesn’t have to be that way!

    What if you could breathe new life into your existing content, transforming it into something fresh that could capture the attention of a whole new audience?

    recording video of musicians
    Photo by Sydney Sang on Pexels.com

    There are many ways that you can repurpose your existing video so that you can amplify your social media presence.

    In this article, we will explore five creative ways to repurpose your video content.

    1. Sharing One Video in Different Formats

    To truly maximize the reach of your video content, consider tailoring it to fit the diverse formats favored by different social media platforms. The two most common video orientations you’ll encounter are landscape and portrait.

    Landscape, with its wider aspect ratio, is the traditional video format. Typically sized around 1920 x 1080 pixels (for full HD), it’s ideal for platforms like YouTube, Vimeo, and even as embedded content on your website or blog. You can share landscape videos directly to these platforms, often with options for creating playlists or embedding them into articles.

    Portrait video, on the other hand, with its taller and narrower frame, has gained significant traction with the rise of mobile-first content consumption. A common size is 1080 x 1920 pixels. This format shines on platforms like Instagram Reels, TikTok, and Facebook/Instagram Stories. Sharing portrait videos on these platforms is usually done through their dedicated features, often involving vertical scrolling feeds designed for this orientation.

    By adapting your original video content into both landscape and portrait formats, you ensure it looks and feels native to the specific platform where your audience is most engaged.

    Also, with this, you can create a YouTube short that leads to a long form video.

    2. Captivating Snippets: Transforming Video Moments into Engaging GIFs

    Want to bring out the essence of your longer videos in a flash? By rendering portions of your video into the universally shareable .

    GIF format, you can distill key moments into bite-sized, attention-grabbing visuals perfect for social media. Imagine highlighting a powerful quote, a funny reaction, or a crucial demonstration as a short, looping animation. To amplify its impact, always accompany your GIF with a concise and compelling text description.

    This allows you to provide context, ask a question, or add a call to action, making your repurposed content even more engaging and shareable across various social platforms.

    3. Picking Key Moments and Sound Bites: Sparking Curiosity

    Imagine your longer video as a gold mine of engaging content. Within it lie those sparkling nuggets – the most impactful moments, the most insightful quotes, the most visually arresting segments. By strategically extracting these key moments and concise sound bites, you can craft compelling teasers for your social media audience.

    Think of it as creating captivating trailers for your main feature. A short, punchy clip showcasing a surprising revelation, a powerful statement, or a humorous interaction can pique viewers’ curiosity and leave them wanting more. Pair these snippets with text that provides just enough context to intrigue, hinting at the richer content available in the full video.

    For instance, if your long-form video features an expert sharing a groundbreaking statistic, a short clip of that moment with the accompanying text, “Did you know X% of [topic]? Find out more in our latest video!”, can be incredibly effective in driving traffic to the complete piece. The goal is to offer a tantalizing glimpse that answers a small part of a question while igniting the desire for the full explanation and deeper understanding found in the original video.

    4. Reimagining Existing Videos Into Compelling Mini-documentaries

    Let’s reimagine your existing video library! Consider taking raw footage or even polished explainer videos and transforming them into compelling mini-documentaries. By strategically adding a voice-over narration, you can weave a new narrative, provide deeper context, or highlight previously unseen angles.

    Think about those behind-the-scenes clips, customer testimonials, or even segments of longer presentations. With thoughtful editing and a well-crafted voice-over, you can unearth the story within your existing content and present it in a fresh, engaging documentary format perfect for capturing attention on social media.

    5. Create Keyword Driven Driven Short-Form Videos

    Leverage the power of keywords to create engaging short-form video content from existing video content. This approach involves identifying the terms your target audience uses when searching for information related to your business.

    For example, a food company that excels in “fried fish” can create a compelling video showcasing the versatility of this product – perhaps different preparations, sides, or even customer testimonials. This targeted approach ensures your videos reach the right eyes and drive relevant engagement.

    Conclusion

    There you have it.

    As we’ve explored, your existing video library holds a wealth of untapped potential for your social media strategy. By creatively applying these five techniques – adapting formats, GIF creation, sound bite extraction, mini-documentary production, and keyword-driven short videos – you can extend the lifespan and reach of your valuable content. Embrace these strategies and discover how to make every video work harder for you.

    And that is it from me here. What are some of the additional ways you use to repurpose your video content for social media? Let me know in the comments section below.

    Up until next time, bye bye and take care.

    Follow me on social media @cheptionymutai.

  • 5 Core Components of Successful Vlogging

    5 Core Components of Successful Vlogging

    If you’re a budding vlogger just starting out, this article is for you! Setting clear expectations for your audience is crucial. Understanding what keeps viewers engaged will help you create high-quality content that resonates with your audience.

    Of course, by the time you decide to start creating content, you likely already have a vision for the kind of content you want to produce.

    I’ve spent the last 15 years crafting high-quality videos for a diverse clientele, including major corporations and remote clients. My portfolio boasts over 3,000 completed projects, and I’ve also shared my passion for video production through my YouTube channel, which now features 400+ videos.

    Here are five key elements to consider when planning to create high-quality vlog content:

    Sound

    Clear audio is paramount to keeping viewers engaged. If your audience can’t hear what you’re saying, they’ll quickly lose interest and move on to the next video.

    For optimal audio quality, find a quiet spot in your home and record using your device’s built-in microphone. If you need better sound, consider investing in an external microphone. These come in various price ranges, compatible with cameras, phones, and other recording devices.

    Video Quality

    If you’re using a camera, familiarize yourself with manual settings. Because you’re filming in a controlled environment, you can precisely adjust your camera’s video settings to achieve the desired look for your videos.

    Mastering the Exposure Triangle: Aperture, ISO, and Shutter Speed

    Understanding how to control aperture, ISO, and shutter speed is fundamental to capturing high-quality video footage. By mastering these three elements of the exposure triangle, you’ll be able to achieve the perfect balance of light and exposure in your videos.

    Frame your shots effectively to enhance your presentation. Understand the difference between close-ups, medium close-ups, and long shots. For most talking-head videos, a close-up shot works best.

    Finally, to ensure the highest possible video quality, shoot at a frame rate of 50 frames per second or higher. This will result in smoother and more detailed videos.

    Lighting

    Ensure optimal lighting for your indoor vlogs. If you’re filming indoors, choose a well-lit space or invest in additional lighting equipment. Take the time to set up your lighting and test your shots to avoid overexposure.

    Good lighting can significantly enhance your video quality and boost your confidence. If you don’t have professional lighting equipment, consider filming outdoors in natural light whenever possible.

    Work on Your Content And Composure

    Plan your content in advance. Outline what you want to discuss and, if necessary, write a script. Practice your script multiple times to ensure a smooth and natural delivery in your video.

    A more natural approach to vlogging is often preferred by viewers. Scriptless vlogs can feel more authentic and engaging, as content creators can speak directly to their audience without the constraints of a script. This direct, point-to-point style can help keep viewers interested and focused.

    Video Editing and Branding

    Master the art of editing and personal branding! Explore the wealth of user-friendly video editing software available today. Enhance your skills with free YouTube tutorials on video editing techniques.

    Once you master video editing, you can elevate your brand. Editing allows you to add professional touches like standardized intros and outros, incorporate your logo, and remove unnecessary footage. The result? A polished final product that reflects your unique brand identity.

    Conclusion

    Viewers are drawn to high-quality video content. Videos with clear audio, sharp visuals, proper lighting, well-researched information, a composed presenter, and professional video editing attract a more dedicated audience.

    To maximize your content’s impact, prioritize these 5 essential elements. Remember, content is king. Consistent high-quality content is the key to success.

    And that is from me here. I hope you have found this article helpful. Feel free to share your thoughts in the comments section below.
    If you need quality video production services, you request for our services here. I will be glad to help.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • The Value of Video Editing: Why Fair Compensation Matters

    The Value of Video Editing: Why Fair Compensation Matters

    Many clients who seek the services of video editors are not fully aware of the intricate processes involved in video editing. This lack of clarity often emboldens them to challenge the video editors they engage in attempts to get them to accept low pay for the comprehensive services provided.

    Unfortunately, some video producers in the industry offer low wages to video editors, promising higher pay once they secure more projects. However, this often leads to a situation where editors find themselves overwhelmed with work, leaving little time for their personal lives. While it’s true that increased editing hours can result in higher earnings, this can come at the cost of work-life balance.

    Given the potential negative impact on mental health caused by excessive workload, video editors should prioritize their well-being by setting fair rates for their services. Instead of undercutting their value, editors should establish a standard hourly rate that reflects the complexity of the project and the time required to complete it. By valuing their work and charging accordingly, editors can achieve a healthier work-life balance and enjoy their profession

    If editors adopt this approach, it could revolutionize the post-production sector. However, for such a transformation to occur, it’s essential that every professional video editor meticulously records and assesses the frequent obstacles encountered during the editing process. By doing so, they can accurately gauge the time invested in each client’s project.

    So What are the typical challenges faced by video editors during the creation, editing, and production stages of video content?

    File Download Time

    Video assets play a crucial role in the video editing process. However, the file size can significantly impact the workflow. Professional video editors should consider the time it takes to download large files from clients when estimating project timelines and setting rates.

    Why? because you pay internet service providers (ISPs) for internet access, which you use to download files. Since internet usage often involves costs, it’s reasonable to consider charging for large file downloads. Implementing a fee for files exceeding a certain size, such as 5GB, can help offset the costs associated with high-bandwidth usage, especially considering varying internet speeds across different regions

    Even when the download occurs in the background, it utilizes your electricity, computer, and paid internet service. In recognition of these resources, there should be a corresponding benefit provided by the client.

    It’s important to account for all costs, including those that may seem minor. If a client shares large video files, such as 20 or 100GB, and expects you to download and edit them, the time spent waiting for the download can be significant. Depending on your internet speed, this could take several hours. It’s reasonable to consider charging for this time, as it represents a valuable resource that could have been used for other tasks.

    System Upgrade

    Many video editors face challenges due to inadequate computer systems. Video editing performance is heavily influenced by factors such as disk space, disk type, graphics card, and RAM. While most computers can handle basic video editing, high-quality or complex projects require more powerful hardware. This can lead to increased editing times, which clients may not fully understand or appreciate.

    A video editor’s performance in terms of speed and efficiency is directly tied to the fees they command for their services. To deliver optimal results, a high-specification computer is essential. Should this not be feasible, upgrading certain hardware and software components becomes necessary to enhance processing speeds. However, consistently low service charges may render such improvements unattainable, thereby limiting the editor’s ability to work at their best.

    To improve their efficiency and well-being, video editors should consider adjusting their pricing to reflect the value of their services. Clients who understand the importance of efficiency and are willing to invest in quality will appreciate the premium pricing and support the editor’s efforts to provide exceptional work.

    Payment Frequency

    Prioritizing payment for your editor post-delivery is essential. The promptness of your payment upon work approval is significant. It’s important not to presume that the editor is in a stable financial situation, which would allow for delayed payment at your convenience.

    delivery can serve as a significant motivator. Should you entrust them with future projects, this timely remuneration may inspire heightened creativity in their approach to your assignments. Moreover, such prompt payment positions you favorably as a top-tier and preferred client in their considerations.

    Gaining the respect of an editor is crucial, especially when your livelihood hinges on content creation. The manner in which you value and honor the editor’s time will shape the nature of your collaboration. Furthermore, the editor’s benevolence is a significant factor in your path to success.

    Conclusion

    Video editors, like any creative professional, face unique challenges in delivering high-quality work. It’s essential for clients to recognize the value of their time and creativity. These qualities are crucial for crafting compelling visuals that effectively market products or services. By appreciating the efforts of video editors, clients can contribute to a sustainable and rewarding career for these skilled individuals.

    Seeking top-tier video editing services? Look no further. As a seasoned professional, I offer expert video editing solutions tailored to your specific needs. Working collaboratively with a talented team, I provide services to clients worldwide. To learn more about my work and explore my portfolio, please visit my company website here.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • Tips And Checks When Self-Recording Yourself At Home

    Watch Video – Technical Self Checks on Video production

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  • My VLOGGING GEAR Reveal

    Video Gear for Vlogging

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  • How to Speed Up a Computer or Laptop That Slows Down When Connected to Internet

    Video- How to Speed Up a Computer or Laptop That Slows Down When Connected to Internet

    In this video tutorial I am going to show you how speed up a computer or a laptop that slows down when connected to internet.

    There are several reasons why a computer or laptop slows down when connected to internet. One of them is due to windows update. Another common reason is because of startup apps. So where do you start in order to fix your computer speed?

    Start By Checking Startup Apps

    This is the best place to start especially if your computer slows down when starting up. This is usually caused by apps you have installed in your computer trying to connect to their servers and check for updates. This applies to all apps including the ones that you have cracked or downloaded and installed from torrent sites.

    You will need to disable all these apps on start up. To do this go to start and type ‘task manager’ on the search bar. Alternatively, right click on the task bar below your windows and select task manager. On the window that opens click on startup tab. Here you will be able to see all the apps that opens when you start your computer. If you see an app that you rarely use but has high startup impact, right click on it and select disable on the drop down.

    Disable all apps that you know will not affect the operating system on startup. When you do this, you computer startup time will decrease tremedously owing to the changes.

    Also, the apps disabled will stop running on the background when there are not in use. If this doesent work, you can check the following step.

    Check If Your Windows is Updating

    All windows usually detect internet connection and attempt to update the operating system. This is done on the background. Your computer or laptop will slow down depending on the number of files being updated.

    To check if this is what is causing your computer to slow down, go to start and search for ‘check for updates.’ Click on it to open. This window will open where you will see all ongoing windows update.

    If this is consuming your mobile data or is slowing your internet speed, you can pause it till you finish what you were doing first then enable it again.
    Windows updates are necessary for security purposes.  If your computer is still slow after taking the actions above, try reviewing all the files you downloaded via torrents and unistall them. Most of them run on the background.

    To unistall unecessary software from your computer, go to start, and search for apps & features and click on it. From here, you can see all the apps installed in your computer. Click on the one that you do not recognize to select and click on unistall.  

    Not all files downloaded via torrent sites are good. Most of them come with virus of which the moment your connect to internet, it starts downloading and installing other softwares to your computer.

    I hope you found the video helpful.

    Until next time, bye bye and take care.

    My name is Cheptiony Mutai. Follow me on X @cheptiony.

  • The Best Time to Hire a Video Producer or Production Company for Your Business or Brand

    Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap. There are a lot of things that one needs to factor in like equipment’s, labor, administration, logistics and the frequency of the production.

    What every video producer or video production company is looking at when approached by a brand or business is, the sustainability of the project. How often will you need the services of a video producer? What is your long term projection when it comes to producing video content? What is your objective?

    Watch Video – When to hire a video producer

    A one time video production project is more expensive than a long term contract. The producer and production company needs you to give them regular business so that they can learn more about your business and improve on their craft. Jumping from one producer to the other thinking you are saving on costs will in the end become very expensive.

    With this said, its imperative to have a budget of how much you are willing to spend every week or month depending on how often you want the videos produced for your business. Before you consider a budget for a video producer, here are things you need to look at first.

    Is Your Business or Brand Making Money

    Video production service will come in as a new expense to your business. That is why it is important to first invest money in customer acquisition before introducing video as one of your marketing tool. In todays competitive online market space, one needs to regularly produce videos in order to rank well in search engines. It doesn’t matter how much you spend to produce the videos, the search algorithm will rank each of them differently.

    Having video as one of your marketing tool will cost you money. If you don’t plan well, you will burn out along the way because the results you were expecting from the videos failed to materialize quickly.

    Secondly, the capital you had set aside to facilitate video production may be depleted before you see any results. And if the producer did his job well on your idea, you will be left alone wondering what went wrong.

    No producer will be happy to work with a client who always complains when they are issued with invoice. Fix your accounts first then consider approaching a producer to help.

    When You Are Busy And Have No Time to Shoot Content

    Most people do everything in their business. From preparing quotes, writing proposals, offering the actual services, making presentations, shooting videos, editing the videos, publishing the videos online e.t.c. That’s not a problem if you are starting up. Once you start getting clients, it is good to get a producer to help with video production.

    Every step of a production needs creativity. If you do everything yourself, your creativity will be compromised especially in the production and post production stage. I mean, why would you do the shooting and editing yourself yet you can pay a video producer who specializes on the same to do the job?. Use your money to ease yourself from video production tasks so that you can focus on your business.

    Again, when you are busy because your business is growing, consider approaching a producer or production company to take over the video production. At the end, everyone will enjoy.

    I hope this is helpful. Video producers like myself enjoy working with progressive brands or businesses. That is why I am encouraging you to first prioritize activities that will make you money. Ask yourself, Is video necessary now? If it is necessary, then get in touch so that we can discuss on your objectives and the amount you are willing to spend.

    I like when brands, businesses or companies consider video as part of their marketing strategy. When they prosper, I with my team prosper too.

    Are you ready to start using video services in your business? Let me know here. I will be open to discuss your long term plan. Lets grow together.

    And that it from me here. Until next time, bye bye and take care.

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  • The Ultimate Guide to Measuring Video ROI: 5 Key Metrics

    Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why people create videos are:

    1. To be Famous. i.e. Via Youtube, Facebook and Tiktok.
    2. For Reporting purposes– N.G.O’s and corporate organizations set aside money for documentation of their achievements through video.
    3. For Marketing Product and services – Good example of this is advertisements, landing page videos, explainer videos e.tc.
    4. To Educate – Through online video courses shared online that people can learn from.
    5. To Entertain – E.g Music videos, drama, comedy e.t.c.
    6. To express creativity or show people how to do things – e.g How to build, cook, edit videos e.t.c
    7. For memories – e.g Travel videos, anniversaries, events e.t.c.

    With all these factors considered, you will be in a good position to know if your video strategy is working and you can start measuring your video ROI.

    On this blogpost, I will share with you 5 key metrics to look at when measuring your video ROI.

    Watch Video – 5 Key Metrics to Measure Video Video ROI

    Views

    This is the easiest and most obvious metric to track. It tells you how many people have watched your video, either on your website, social media platforms, or other channels.

    View count can give you an idea of the reach and popularity of your video, but it doesn’t tell you much about the quality of the views or the impact on your business goals. This metric is ideal for fame videos, educational videos, entertainment videos e.t.c.

    Watch time

    This metric tells you how long people have watched your video, either in total or as a percentage of the video length. Watch time can indicate the level of interest and engagement of your viewers, as well as the effectiveness of your video content.

    A high watch time means your video is engaging and relevant to your audience, while a low watch time means your video is boring, off-topic, the sound is not clear, poor editing or the image quality is down.

    Engagement

    This metric measures how your audience interacts with your video. By liking, commenting, sharing, subscribing, or clicking a call to action on a video. Engagement tells you how your videos resonate with viewers, influence their behavior, and encourage them to take action.

    A high engagement rate means your video is engaging and compelling, while a low engagement rate means your video is unappealing.

    Conversion

    This metric tracks how your video leads to a desired result, such as generating leads, sales, sign-ups, downloads, or donations. Conversion can show you how your video contributes to your business objectives and generates revenue.

    A high conversion rate means that your video is effective and profitable, while a low conversion rate means that your video is not aligned with your objectives or value proposition.

    Customer satisfaction

    This metric measures how your video affects the contentment and devotion of your customers, such as increasing retention, referrals, reviews, or testimonials. Customer satisfaction can show you how your video builds trust and relationships with your customers, how it improves their experience and gratification, and how it creates advocates for your brand.

    A high customer satisfaction score means that your video is valuable and memorable, while a low customer satisfaction score means that your video is disappointing or irrelevant.

    And that is it.

    How much have you invested in creating videos for your brand? How often do you measure ROI with your creator or producer in order to improve? Let me know in the comments section below.

    And if you need someone to help you create professional video content for your brand or business, let me know here. That’s my line of work.

    Please follow me on x and Youtube using the links below here.

    Until next time, bye bye and take care.