Tag: video production
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Redistributing the Video Production Budget: A Comprehensive Overview
Many individuals and businesses, particularly small ones, prioritize cost-effectiveness when it comes to video production. This is often reflected in their event budgets, where video production and media relations typically receive a smaller allocation of funds. Why? Because of the misconception that video production is easy which stems from the belief that most production tasks…
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How We Built Our Brand From Scratch- The Story of Kijani CurlCare Brand
Sarah Guantai, the founder and CEO of Kijani Curlcare and Skincare shares her story on building and launching a Kenyan beauty Brand out of her hair and skin struggles. We visited her at an exhibition stand at KICC Nairobi for an exclusive interview. Sarah and her Co-Founder and Husband Rodgers Egesa shared their journey from…
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The Value of Video Editing: Why Fair Compensation Matters
Many clients who seek the services of video editors are not fully aware of the intricate processes involved in video editing. This lack of clarity often emboldens them to challenge the video editors they engage in attempts to get them to accept low pay for the comprehensive services provided. Unfortunately, some video producers in the…
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The Deal-Breaker: Why Quotes Often Fail to Materialize
The gap between sending a quotation to provide goods or services and securing a contract can be frustrating. Many vendors wonder why their quotes are often overlooked. Common questions include whether their price was too high or if there were factors that favored other bidders. I’ve personally encountered cases where vendors have directly asked clients…
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Custom Quotes vs. Packages: Which is Right for Your Business?
In the early days of my entrepreneurial journey, I offered predefined service bundles for weddings and events through my video production company. As a seasoned video producer, I eagerly awaited responses from potential clients after presenting them with these packages. However, I often encountered ‘crickets’(silence):-). This pattern gradually diminished when I discovered that clients preferred…
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Tips And Checks When Self-Recording Yourself At Home
In this video, I am going to share with you some checks you need to make before recording yourself on video at home.
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The Best Time to Hire a Video Producer or Production Company for Your Business or Brand
Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are damn expensive. But is that true? To some extend yes.
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The Ultimate Guide to Measuring Video ROI: 5 Key Metrics
Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes.
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Who is A Digital Media And Communications Consultant? Understanding The Role
Only businesses that hire consultants to work for them clearly understand the role they play in a business or an organization. We are living in a RESULTS driven world. A business that have clearly defined objectives can easily find the right digital media and communications consultant.
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Examples of Practices To Attract Money in Todays World – Do They Really Work?
The subject of faith, religions and beliefs is a debatable subject today depending on where in the world you come from. In the midst of the many different religious sects in the world, prosperity is the biggest selling ‘commodity’ used by evangelizers to spread their gospel.