Having been in the video production business for now 14 years, I have seen the industry evolve . I started offering video production services while I was in my first year in college back in the year 2008. My first productions then was for Vernacular music videos in South Rift. The experience really helped me polish my skills in video shooting, video editing and directing. In many occasions, I was playing all the video production roles including marketing the content.

Over time, the cameras we use have evolved. The way we store videos today is different as more and more people now prefer to store them in the cloud rather than burning them to CD’s or DVD’s.

Recording The Video Footage On Camera

Nearly all professional video cameras years ago, recorded video footage to a DV tape. The tapes came in two different types depending on the camera and video quality. MiniDV was a smaller version of the tape and DV was a slightly bigger tape.

When the tape is inserted into the camera, one was prompted to select recording mode between Short Play denoted as (SP) and Long Play denoted as (LP). Short play recorded 60minutes of high quality footage and long play recorded 90 minutes long video of lower quality. If one wanted a High Definition(HD) videos, they would go for DV tapes-the slightly bigger ones.

Digitization of The Recorded Footage

In order to digitize the video footage from the DV tape for editing, one needed a firewire card. This is a card that is installed on a computer and comes with a firewire cable that connects it to the camera.

Firewire Cable

In this case, one still needed a camera to digitize footage. Few producers afforded to buy the decoder used for digitizing tapes. Digitization time was same as video footage duration. E.g If you recorded a short play video of 60minutes, it would take 60 minutes to digitize that tape. So if one worked on a documentary with several minutes of original video footage, it would take several days to digitize video content before one began editing🙂.

Storage of The Edited Videos

DVD and VCD’s was the latest thing in the market for storing finished video footage. So one would burn video footage to a DVD and send it to client for review.

A Blank VCD(Left) and finished DVD videos(right).
A Blank VCD(Left) and finished DVD videos(right).

This explains why video production was very expensive and time consuming process those days.
Today, that has changed as more reliable and efficient ways to record and store videos have emerged.

Today- DV tapes Have Been Replaced With SD cards

The old DV tapes are now out of the market and has been replaced with SD cards which are compatible with most of the consumer and professional cameras. They are cheaper and you can reuse them as much as you can unlike the DV tapes.

Also with SD Cards, the time it takes to transfer video content from the card to your PC is fast depending on the file size. You don’t need the camera to copy the footage, you just need the card and computer with card reader.
And finally, you can record any quality you want on SD card from HD to Ultra HD quality. Things are easier now and faster thanks to the technology advancement.

Portable SSD/HDD Drive, Flash Disk, and Cloud is The New Storage

DVDs and VCD’s are slowly getting phased out of the market and is being replaced by portable SSD/HDD drives, flash disks and cloud storage.

In fact most corporate entities nowadays prefer that the producer shares produced content on cloud for easy access by the team that is reviewing them. Also, when they have the files on cloud, the can easily access them without bothering the producer again in a long run.
What we all don’t know is what will be next after cloud? Can the past help us predict the future? Let me know what you think in the comments section below.

If you need video production services, you can reach out to us here.

Up until next time bye bye and take care.

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