Before I start writing today’s blog-post, I will like to wish you a happy new year 2019. Let’s toast for more Good Life. More love. More success and fulfillment. And most importantly more Freedom to enjoy life doing what we love most. Cheers!

Now with that said, lets dive in. There is a secret in video marketing called ‘Pattern Interruption.’ It’s commonly used in Video Sales Letters. Successful online video marketers utilize it in their videos. It is a psychological trigger that arouses the subconscious part of the brain. This works best on long versions of sales letters.

In other words, pattern interruption is meant to excite you and make you interested in learning more. This technique varies. For longer videos, it’s more of the ‘story-line,’ while for shorter videos, it’s the video effects, transitions and sound effects. Here is a list of common ways that you can use to splice up your videos and eliminate monotony.

1. Custom Video Transitions 

Note that we have video transitions that comes along with the video editing software. I am not talking about those. I am talking of the custom made ones. This is where your creativity comes in. Most of these transitions take less than 1 second or 25 frames. It’s that fast. You have to be creative and think outside the box in order to come up with your own transition using the tools inside video editing suite.

Expert Advise: Do not use more that 3 different transitions in a video. It’s unprofessional. People will think that you are trying hard to sell on them. This is unless its animation.

2. Video effects 

This is common when working on motion graphics content. You may add particles, bubbles and even change color to suite the requirements. This works well for film trailers and it bring in certain feeling in the video.

3. Sound Effects 

No trailer is exciting to watch if it has no sound effects. It makes the video very pleasing to watch. It goes hand in hand with video transitions and effects. For longer videos, try to limit use of sound effects to be within the first 2.5 Mins.


Story-line pattern is another way to splice a video. For instance, if you are working on a 30 minutes Video Sales Letter, changing the story-line and throwing in different videos in intervals is crucial to break the monotony. You can integrate interviews of people whom you have solved their problems in between as well as testimonials.

And that is it.

Do you know of any other way to splice up your video presentations? Share it in the comments section.

If you need help to create a professional video, let me know here.

Until next time, bye bye and take care.

Follow me on social media @cheptionymutai

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