If you are a seasoned video editor or producer, am sure you are aware of the video file formats playable on PC, mobile and tablets.  But if you are a newbie or a client intending to hire someone to produce videos for you, then go on reading.

Clients who have an audience and have done analysis on them know their clientele behavior online very well. When I say ‘know their audience,’ I mean how the consumers view the video they produce.

Thanks to Google analytics, they show you everything including the devices your consumers are using.  Now, here are four common video types playable in most devices.

.MP4 Video Format 

This is a popular file for publishing videos on youtube. MP4 is a digital multimedia container format most commonly used to store video and audio, but it can also be used to store other data such as subtitles and still images. Most video editing softwares has this format available to choose when rendering. Its popular for its ability to save files in a compressed format.

.MOV Video Format

A MOV file is a common multimedia container file format developed by Apple and compatible with both Macintosh and Windows platforms. It may contain multiple tracks that store different types of media data and is often used for saving movies and other video files. 

.M4V Video Format 

This is a file format popular among the Mac users. The M4V file format is a video container format developed by Apple and is very similar to the MP4 format. The primary difference is that M4V files may optionally be protected by DRM copy protection.

.WMV  Video format 

This is common  file among the Microsoft users.  Windows Media Video (WMV) is a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework.

And that’s all. Note that they are compatible and plays well in most latest Gadgets. Also, its available to choose in most video editing softwares when exporting or rendering the video.

Till next time, bye and take care!

If you need professional help on video, let me know by sending me an e-mail here.

Also, follow me on all social media networks @cheptionymutai

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