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Before deciding to register a business or company, having a name in mind that want to register is key. Most business name choices are dependent on many factors like brands, associations, type of business, location and more.

When choosing a business name, it’s important to draw inspiration from the popular successful businesses around you.

Ask yourself; What makes their name unique? Can you recall their name easily? These questions will be very helpful when you are deciding a business name to register.

On this blogpost, I will share with you 5 factors to consider when you choosing a business name to register.

Watch video : 5 Factors to Consider When Choosing A Business or Company Name To Register in Kenya

Choose A Name That’s Simple And Easy to Pronounce

Stick to a short name with few words. Choose a name that anyone can easily read and recall. For example, the name Lincolyn Ventures may be unique, but a bit hard for some people to read and master. On the other hand shortening the name to Linco Ventures will make it easy for anyone to read, pronounce and write.

Consider the customers you are going to interact with when telling them about your business. How easy will it be for you to pronounce the name to anyone?

Pick A Name Around Your Type of Business

What type of business are you into? Many a times, coming up with a name that is neutral or related to your business is key. Draw inspiration from other successful businesses that you see around.

For example, YUM! BRANDS owns many fast food franchise outlets across the world. These includes KFC, Pizza Hut and Tacco Bell. The first word in the business name is simple, unique and easy to master -YUM. We all know that when the food is sweet it’s ‘Yummy.’ This is what makes it easy to master.

Consider A Neutral Name

Doing business in todays fast paced world is tough. Trends change thus what we do or offer as a business entity. It’s therefore important to come up with a neutral business name that you can use in any field.

For instance, business name Dan & Jeff Consultants can only work well in consultancy type of businesses. This is unless you have different brand names operating under the company name.

Business name Linco Ventures Limited is a good example of a neutral name. If you find an opportunity to do business in any field, you can accept it without any conflict.

Think of A Name Around Your Origin And Identity

Which country do you come from? Do you come from a region with rich traditional cultures? Think of an easy name that identifies with your culture of origin. This will make your business stand out. The idea of forming a business name around your origin can be a secret that you can only share when asked.

Avoid obvious names that sounds tribal. Carefully sort out the words you use to make it neutral. Relative names will remind you of where you come from as a business person.

Follow Business Name Reservation Guidelines

When thinking of registering a business, it’s very important to first go through the business name reservation guidelines available here on the Business Registration Portal (BRS). The list outlines what one needs to have in mind when planning to apply for business name reservation.

For instance;

  • Businesses with the word “Enterprises” at the end cannot use Initials e.g J.K and Brian Enterprises.
  • Single words are not accepted.
  • Names with the word “Foundation” must be registered as Companies limited by guarantee.
  • Names starting with the word “Kenya” are only reserved for the government.
  • Names with “welfare”, Organization, Association, are not allowed.

There are nine more conditions you have to adhere to when registering a company in Kenya which can be found here on the BRS portal.


Business registration is the first step towards starting and running a legal business in Kenya. It’s guided by the business registration service act 2015. Please take a moment to read the article, How to Start a Business In Kenya Today here to learn more.

Don’t be a in a rush to register any business name. Be patient with your yourself and take your time before going ahead and applying for a name reservation. Do it only when you are ready.

Is there any other factor that I missed out that one need to consider when registering a business in Kenya?

Please let me know by sharing your thoughts in the comments section below.

And if you are in need of professional video production services, let me know here. You may want to request a free quote on

That is it from here today.

And until next time, bye bye and take care.

Follow me on twitter @cheptiony.

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