For the past few years, Freelancing has gotten the attention it deserved. As a result, it has shaped the way people approach business and entrepreneurship. Take for instance business man Elon Musk. When you hear his name, the first things that comes to your mind is TESLA, SpaceX, DOGECOIN just to name a few.

Businessman Elon Musk

He is an entrepreneur who has built great brands around his name. People trust anything that is associated with this entrepreneur. That is the direction in which most gifted entrepreneurs take today. They first try different things in order to identify what they love doing. When they find their passion, they then build great brands around it.

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In this blogpost, I will share ways in which Freelancing can help someone Find their passion and business idea they can run with.

The Effect of Freelancing

What freelancing does to someone’s mindset is it enable them to find their niche while making money in the process. In Kenya, most people start Freelance work as content writers. Once they understand how the online system works, they then slowly identify a niche that they love. e.g Video Editing.

Like any other activity, its not easy to start a business around your passion online. Its therefore important to never stop taking jobs on the freelancing sites like Upwork and Fiverr at your early stages. The income from the small contracts will keep you going as you build traction around your idea.

Once you have built a good client base around your idea, you can then stop taking small freelance contracts and commit to running your business full time.

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Using Youtube As Marketing Avenue

Generally, Google products are designed for productivity including YouTube. Many YouTubers with great content that viewers love to watch have built brands around their names. The first step they took was to build trust from the viewers in their specific niche.

YouTube Market Place

Once they had gained trust from thousands of viewers, they launched their brands around what they share. In a nutshell, a Youtuber is a creative Freelancer when they start. They have freedom to create what they want.

It gets even better, the moment they launch their brands. Here, they transform into business owners.

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Freelancing is Open to All

This includes freelancing in websites like Upwork, Freelancer, Fiverr, PeoplePerHour, Guru just to name a few. These are good places to start from if you are new to online marketplace and don’t know exactly which niche will work well for you.

If you are a video editor, you can choose a category on Creative Design and Animation. Within time, you will be able identify a niche for yourself besides understanding the terms of working with clients online. e.g payment methods to propose when working directly with the client e.t.c.

That’s how I was able to identify and invest on Screencast Video production agency.

When I identified this niche, the first thing I did was to register a business and a website domain. From then, we have been able to get clients who directly contact us from the site and gives us contracts on a regular basis.

Among the services we offer include scripting, providing professional voice over and producing high quality easy to follow screencast videos. If you need help with screencast video production, you can request a free quote on our site at

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Online service market place stands independent today as we speak. You can get most of the services online instantly. There are many freelancers online ready to handle any type of service that you are looking for at an affordable price.

If you want to establish a business that allows you to work anywhere offering services and the comfort of your laptop, then you can start that journey today as an online freelancer. Remember you have to put a lot of hours and investment to get this started.

And that is it from me here.

Do you think freelancing is shaping the path to entrepreneurship? Let me know your thoughts in the comments section below.

If you need help to create and produce professional screencast videos, request a free quote here. If you have any other questions or concerns regarding to this blogpost, let me know via e-mail on

Until next time, bye bye and take care.

Follow me on twitter @cheptiony.

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